(AD)DICTED TO S/S 2010 CAMPAIGNS

I awoke this morning bursting to shoot out into the sunny + gentle breezy weather. Vitamin D was glowing on the faces and frames parading the city streets.

Personally, the titanic fashion campaign billboards made it all the more pleasure to drink in the sunshine glaring east to west. My magazine pile in the studio flat is amassing because of the passion in appreciating adverts--especially Spring/Summer versions!

Here's a sampling (way, way to much to post) of our favorite Spring ad faves we just can't stop

eye-glazing!!

TOM FORD

GUCCI (My top ad pick for Spring/Summer season)

Cole Haan

SEAN JOHN

LUXURY CINEMATIC ADVERTISING

Sunday reading of NY Times' Style section turned on a lightbulb. Annie Leibovitz's incontestable talents sparkled, while glossing over Louis Vuitton's current bag campaign (pictured atop) starring astronauts Sally Ride, Buzz Aldrin, and Jim Lovell. Although critics may discount Lebovitz's credits, lets be frank, her storytelling moving images we just are not not seeing by the droves--especially in fashion advertising. 

During studies at F.I.T. (Advertsing/Marketing major) , a professor penetrated the idea "a successful advertisement must always grab and engage ones emotions on several levels." I would say Louis Vuitton's Annie campaigns champion the professor's creed. 

Annie Leibovitz X Louis Vuitton ad campaigns.

FASHION-FORWARD YOUNGSTERS

Designer labels are affording kiddies an extra grownup look with plentiful options. Trenches to dapper bombers can be taken off kids racks nowadays. Burberry’s sent forth their childrenswear product shots; the most high-fashion kids’ campaign we came across in our days of scoping the kiddy markets. It’s crazy (in a nice way), to see kids in actualized poses and modern silhouettes.

Burberry, J.Crew, and even Dior are adding a new luxury category to the fashion pie chart.

Scope though select MSR faves we pulled from Burberry’s brochure.