BRIONI & FAÇONNABLE CHARGE MODERN ATTITUDES.

Do you know what the most costly magazine advertising page is? Take a guess… If you thought the back cover, you’re absolutely correct. We became aware of Brioni plastered on the high-priced page, and queried, “What’s this about, Brioni?” In the same minute, the appealing and well-appointed campaign shot replied back: Brioni understands the sign of the time. The Italian label no longer exclusively connects for grandpa and his club lodge cronies. Nowadays, dashing gentlemen’s of a younger generation can now suit up in modern-appropriate selections. Even the temporary Brioni website embodies a lifestyle appeal for younger groups.

Façonnable is another brand retooling design efforts. I crossed paths with the new appointed director—Eric Wright—and just from his artistic energy, I knew he could produce the shock value and reviving the golf-player label required. Scoping the collection(s) and the impressive fashion depot on 5^th Ave., you sense their 50s Hollywood popularity muscling back with vigor. Another rebrand telltale: Façonnable expands into creating cut-to-fit (tailored) clothing for the kiddies.

The clear takeaway from both labels I find, classic high-end tailoring now welcomes dandies of every distinction—from grandpa down to grandson.

NEW AND IMPROVED CREATIONS.

FAÇONNABLE

BRIONI