1.17.2008

BRANDING CEO STRIKES AGAIN!


Courtesy of AP

The buzz throughout the tech community (Southern California mostly) is Steve’s new invention: Apple Ultra-Slim laptop! The oh-so-slick device was unveiled for salivating attendees at the Macworld trade show this past Tuesday. According to the AP release I read “Jobs unwounded the string on a standard-sized manila office envelope and slid out the ultra-thin MacBook Air notebook computer to coos and peals of laughter from fans at the conference.” The branding expert definitely gets my cheers for the packaging presentation. As its said, product success starts with superb detailing then functionality. Two qualities, I'm confident is present in the laptop.

Apple Ultra-Slim Tech Specs:

The new model is .76 inches thick; at its thinnest, it's .16 inches. It comes standard with an 80-gigabyte hard drive, with the option of a 64GB flash-based solid state drive as an upgrade. Can we say upgrade, MAC Aficionados?

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