Who doesn’t love the BIG APPLE?

Well GUCCI showed much appreciation to my hometown with ‘
Gucci Loves New York.’ The marketer in me respects Gucci’s strong brand positioning and force with this marketing initiative. I’ve been a lover (ok, groupie) since High School of their thought-stimulating advertisement campaigns. The High School nostalgia re-emerged after seeing their new ad for Gucci Loves New York (pictured above) on the back cover of GOTHAM.

The Gucci hearts NY site is pretty fun and interactive. Check it out and see NY through the eyes of the luxury brand.

3-D model of new Gucci flagship in NYC.

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