Victoria Secrets debuts back on the commercial roster for Super Bowl.
USA Today reported the luxe intimate apparel brand hasn’t produced a Super Bowl advertisement since 1999. I just hope the chain comes with likable content this year. You remember all the public and media scrutiny they earned in ’99. This year’s ad (G-Rated) will feature kitten Adrian Lima (pictured above).
"It has a very flirtatious, sexy tone but is different from our other ads.These are the only two times of the year when we talk to both men and women," says Jill Beraud, chief marketing officer for VS.
According to financial insiders, the Limited Brands company needs a Valentine boost. Sales have been lacking and they’re hoping Adrian Lima will catapult financial earnings.
Let’s see what
Sidebar—who remember when Tyra Banks was VS top kitten? Before Bündchen and Selita began meowing the VS brand platforms.