“MUJI: It's about designing your own life – not someone else's. It's a belief that simple is better than complicated. And it's the knowledge that real simplicity is always the result of openness and honesty.”

I sponged up the above quote off MUJI’s non-fussy website. I find it offers a clearer glimpse into how this Japan-based company arrived with simplicity and marveled US and Brit consumers. My first hands-on encounter with MUJI came when I received their collapsible cardboard (literally) desktop cube speakers as a thank-you gift. Before that, I've glimpsed their products on the unconventional MoMa store shelves.

This summer MUJI officially opened their ceiling-to-floor doors in the Soho shopping district. Prior to the grand opening, MUJI rented out a sizable space (about 2 months) and executed a soft opening to familiarize people with the MUJI brand concept and products. MUJI is a personal go-to just because of their large category merchandise surplus. The lifestyle shop stocks everything: Aromatherapy candles to plush n’ comfy sofa beds. Even footwear, that I know you GENTS would appreciate for Spring.

Another factor for their win-win is MUJI’s simple design elements infused in the majority of their products and affordable pricing. If you’re ever in NYC, London, Norway, Spain, Thailand or France check in for a great shopping experience Gents!


A Thank-You gift I accompany with the iPod for the ultimate listening experience!
Plus these cubes are perfect to travel with!

Acrylic Coffee Table. The Lucite effect contrast any book perched atop.

I wouldn't mind schlepping the laptop and readings in this sleek aqua PC bag. Would you?!

I'm sure your kitchen needs a Olive Wood Mortar & Pestle!
Great for mincing flaxseed.

**NYC readers-- The upcoming MUJI store is conveniently nestled underneath the New York Times building at 620 8th Avenue! MUJI simple traditional designing will offset the extra-dramatic design of the NYT building I am sure..

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