JESSICA SIMPSON SCARES THE MEN!

Before hitting the theaters last night, I cozied on the floor in Barnes & Nobles perusing the new monthlies and book titles on display. As I'm grabbing from the 'Men's Interest' section, this akward yet interesting Esquire cover grips me. I stood there with the ? marked face. But getting more into the cover, I realized the buzzy graphical copy in the left corner. It read: We Shot This Image To Catch Your Eye So You Will Pick Up This Issue. I thought, "are sales really plummeting over at the pub?" Whatever the case, the intention definitely caught my attention and I'm sure the pockets of other consumers.

Jessica Simpson re-enacting a famous 1965 Esquire cover starring model Virna Lisi.