11.14.2008

J.CREW: APPEALING TO THE FASHIONABLE KID MARKET VIA- CREWCUTS.


Even before Michelle Obama donned J.Crew assortments, J. Crew had a popular connective to fashion-forwards opting for sophisticated and classic designs. Having conquered the adult and tween (especially omnipresent on tweens) demographics, J.Crew put forward adult-type styles and fashions for the kiddies. On the express tube last week, I happen to whip out the label’s newly pristine catalog and took multiple freeze-frames in the crewcuts sections. Down to the mannerism and poses, the model kids trice their childish age.

The grown-up quality of the garments sends a clear messaging about the J.Crew brand: Quality serves every age—even tikes. The chaps especially impart a debonair-in-training vibe we at MSR admire. The dashing merchandise offerings (some pictured below) don’t displease one bit. Just to spotlight some favorites: We like the lambswool cable knits, wool herringbone suit pant, paint-splatter jean (gasp!), wool-cashmere topcoat (looks ultrasoft and luxurious), suede Macalister pull-on boots (think desert style), white-collar banker-stripe shirt, and mélanges of other prep-focused pieces.

CREWCUTS CATALOG SHOTS:





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