Brainy. Brilliant. Bright. All synonyms one would clasp to scholarly Harvard University.

Never in my wildest thoughts would I assimilate Fashion with the institution. While perusing WWD MEN'S earlier I quickly choked on my latter comment. Right in my face, there it was: Harvard University Launches Men's Collection. The collection--Harvard Yard. Preppy sensation muscled back into current style moments for men all over. The sporting of sockless loafers, tailored above-knee shorts, seersucker sport blazers, patterned shirts, and fly-guy Wayfarers marked clear references to '50s and '60s preppies.

Creative Director, John Fowler, mentioned in the article " designers drew from photos of students lounging in Harvard Yard in the sixties. It’s a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal.” From the pictured collection shots I will assess it's not a WOWZER, but more another Classic Americana collection coming to market.

Mr. MSR is happy there is not any overexposure of Harvard identifiers--crests, crimson hues, etc. Harvard Yard includes "short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit," according to WWD MEN'S.

The collection range from $165 for pants to $495 for sport coats.

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