1.27.2008

GUCCI WINS THE ‘ART OF THE DEAL’ FOR NEW FLAGSHIP



It’s old news; but MaleStyle Review is bringing it back retro style. Plus Gents, isn’t everything old new again!

Armani and Ralph Lauren bit the [construction] dust when GUCCI Group won the space (45,000 sq. ft) bid war for their new flagship at TRUMP TOWER. I decided to resurrect this story because I got hold of their store launch invitation for next month. The architectural exterior/interior layout is just as superb as a pair of Gucci horsebits (loafers for non-Gucci fans). The glossy brown 4X6 invitation two-fold booklet came enclosed in a white matte heavy-duty envelope. The inset included the new floor directory (slight changes from the old boutique) and boutique facts. The backside featured the signature Gucci signature (script version) with new 5th. Ave. address. In addition, the new three-tier structure is going to be the world’s largest Gucci boutique!!

1 comment:

aawesome said...

I can't wait for their launch party!!! Besides by bodying the fashion game, AGAIN, that's DEFINITELY going to be the highlight of my fashion week!