6.10.2008

GEORGE LOIS: THE ESQUIRE COVERS @ MOMA


A dashing George Lois in '64.

Ladies breakfast at Tiffany’s, but men lunch at MOMA.

If they don’t, I say “Gents should”, especially when George Lois is on current exhibition at MOMA.

The creative and inspiring museum environment formulates the feeling to pass up delish turkey wraps for some wonderful artistry. George Lois changed, better put revolutionized advertising communications: “Aunt Jemima” was George’s creation; I Want My MTV echoed Lois’ name; Reebok PUMP thought-stimulating adverts which rivaled Air Jordan’s sneakers all bears George Lois.

The advertising wiz (we all know, the Legend is David Ogilvy!) famed the Xerox culture and created the stay-at-home mom quick fix—Lean Cuisine. Lois brought communication to the forefront and didn’t have reservations, as you can firmly identify in his current MOMA exhibition: George Lois: The Esquire Covers.

Esquire, pioneered quirky magazine design covers—with Lois steering the creative director title—from 1962 to 1972. Ten years of exceptional design! Oh, and better believe George boast an award-winning tag for his work(s).

Tomorrow during lunch, or whenever you have time to spare, run down to MOMA and check out—George Lois—one of America’s top advertising communicator. If you reside outside NYC, be sure to visit his website: www.georgelois.com


MY ESQUIRE COVER FAVES BY MR. LOIS:







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