TIMEFRAME Soho (Inside shot).

In May, I was invited by a friend, to a champagne soirée (soft store launch also) for TIMEFRAME Soho, in NoLita, NYC. Luxuriousness with premium touches fueled the mid-sized boutique, on Elizabeth Street. Neighbors with status designer Tory Burch and handmade clothing specialists Seize sur Vingt, TIMEFRAME Soho is positioned in eminent surroundings. Think TIMEFRAME? What products pops into the mental? If you thought “watches” and “eyewear”, you’re on-point!

TIMEFRAME Soho shelves are laced with killer shades from Alexander McQueen, Tom Ford (couldn’t keep away!), Bottega Venetta, Chrome Hearts, BVLGARI, Gucci, Missoni, and hordes of other major designers. I cannot forget the bold timepieces on showcase by Roberto Cavalli, Sector, D &G, Breil (Gents, Breil’s are WOW’ers!), just to mention a few.

After connecting with TIMEFRAME Soho’s spanking-fresh selections, I had to meet the curator for the space. No joke, TIMEFRAME Soho merchandising warrants a curator title! I chopped it briefly with store owner Chidi Ejiogu, lawyer turned retail entrepreneur.

Chidi said “This TIMEFRAME boutique is the second location for NYC.The first location is housed in retail space LOUNGE, not to far from this location.” With plans to spin-off more locations throughout, Chidi is steadily cultivating TIMEFRAME as the go-to for luxury accessories.

To add, TIMEFRAME is beefing up additional categories with lush cosmetics—both for men and women. And JALDA clutches (toted by many Hollywood starlets) for the exotic-inclines.

For more information, visit TIMEFRAME Soho at 259 Elizabeth Street in NoLita or 593 Broadway @ Houston Street.

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