You remember at the top section of the year, I mentioned the Tom Ford fragrance partnership with earthy-soul songstress Erykah Badu? Well the ad campaign shots for Tom Ford’s White Patchouli—set to debut Fall—are buzzing. (Patchouli is actually a fragrant herb used to hydrate the skin.)

“For this project, I wanted to reinvent patchouli; I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine. Additional notes include rose, coriander, and ambrette seed”, says Tom Ford, in a recent article.

As I stated before “her beauty always translates well.” The new fragrance spreads speaks just that. Erykah depicts sort of a saucy and sultry positioning I actually love. Models, stand way for the possible new it-face. Designers might start clamoring to have her for campaigns.

Well done Ms. Badu!

Speaking of campaigns, check out J. Timberlake’s fall fragrance (entitled PLAY) adverts for GIVENCHY.

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